Earth Connections Project
I created my own brand for a graphic design course. I wanted to create an environmental brand that promotes nature and connection. I wanted to create geometric and symmetric designs that are reflected in the beauty of the environment itself. I was inspired by the serenity of the Swiss landscape, whose colours and forms represented all nature's elements; air, fire, earth, and water. The simplicity of these elements and their symbols, brought a wide scope of potential uses, such as apps, games, and collectibles, all of which are designed to incentivise. I portray these natural elements and their symbols in my logos, like shards of melting ice. The elements are all linked, to hint at our connectivity. The symmetry that is found in nature is also represented in my logos; the symbols look like mountain peaks, and their reflections on the water.
