Light Up Hypnotherapy Branding
I thoroughly enjoyed doing brand design for this therapist. Using the brand name's clever play on words and multiple meanings, I wanted my designs to set the tone for how the client will feel after treatment; calmer, lighter, brighter, and uplifted. My illustration for the final logo has a double meaning; it is both a bird in flight, and a sunrise on the horizon. This along with the floating 'i', conveys the feeling of being lighter, uplifted, and brighter.
